Work History

My Relevant Work History

Smoothwall Inc. – 02/2014 – Present
The one-of-a-kind content-aware web filter leading the education market
8008 Corporate Center Dr., Suite 410, Charlotte, NC 28226
P: 800-959-3760
Smoothwall’s Website

Marketing Manager
Responsibilities include:

  • Creating and implementing the US marketing strategy
  • Monitoring education and technology market trends and competitors
  • Creating and tracking budgets on a monthly and yearly basis
  • Managing website using WordPress, HTML, and CSS
  • Performing SEO and monitoring website performance in Google Analytics
  • Performing SEM, and monitoring web ad performance in Adwords
  • Collaborating with sales on collateral design using Adobe Creative Suite
  • Executing targeted email campaigns in Constant Contact and MailChimp
  • Marketing automation and lead nurturing using
  • Writing and creating content including white papers, case studies, and blog posts
  • Distributing content on social platforms including Facebook, Twitter, Linkedin and Google+ using Hootsuite
  • Managing customer webinars for product updates using GoToWebinar
  • Managing trade shows and exhibitions including budget, design, services and pre-show promotion
  • Reporting using SalesForce against KPI including value of lead by source and ROI

Stein Service & Supply LLC – 07/2012 – 02/2014
B2B and B2C material handling products including pallet rack, lockers, and shelving
1301 Westinghouse Blvd, Charlotte, NC 28273
P: 704.587.9558
Stein’s Website

Inside Sales and Marketing Specialist
Inside Sales Responsibilities include:

  • Order fulfillment from quotation through shipment including calculation of freight charges, making arrangement for payments or credit, and drop-shipment of non-stock items
  • Resolving customer disputes
  • Updating website pricing, product organization, SEO, and Google Analytics implementation including photo retouching
  • Launch of a shelving web store using Corecommerce
  • Creating HTML email blasts using Constant Contact

Rollac Shutter of Texas, Inc. – 02/2002 – 08/2009
B2B and B2C rolling shutter solutions for security, energy efficiency, and hurricane protection
5331 W. Orange St., Pearland, TX 77598
Rollac’s Website

Marketing Manager
Marketing responsibilities include:

  • Analyzing sales histories relating to product performance and customer segmentation
  • Acquiring leads via direct mail campaigns, trade shows, and advertisement
  • Booking and managing trade show presence including booth set-up and accommodations
  • Creating and analyzing surveys for customer feedback
  • Designing, writing, and producing the Quarterly Newsletter, advertisements, and collateral
  • Development of new brands and a new corporate identity and logo
  • Delegating team workload and establishing departmental priorities
  • Creating and tracking budgets on a per project as well as per year basis

My Less-Relevant Work History

Starbucks – 09/2009 – 10/2010
7819 Forest Pine Drive, Charlotte, NC 28273
Barista Responsibilities include:

  • Memorizing and executing precise drink recipes in rapid succession
  • Delivering service excellence to maintain the “Starbucks Experience”