My Relevant Work History
American Tire Distributors – March 2023 – Present
The leading tire US tire distributor with a substantial e-commerce presence.
Key accomplishments:
- Transition from PDF-based newsletter to a SharePoint hosted web page
- Development of a custom system to track CTR using link shortening
- Successful rollout of communications for an e-commerce platform migration
Senior Manager, Marketing Communications
- End-to-end ownership of weekly newsletter-style sales channel communication leveraging Monday.com, SharePoint, Outlook, and a bespoke click-tracking system
- Collaborating on Change Management projects with business stakeholders to communicate changes to customers and make them comfortable on the change journey
- Development of materials for emails, SharePoint, and e-commerce website including flyers, video scripts, help resources, and other product marketing materials using Figma, Adobe Creative Suite and Dynamics CRM for customer targeting
- Tradeshow management including booth concept and design, contractor selection, trade show services, and leading I&D teams for setup and dismantle.
- Reporting and analysis of performance metrics tied to readership utilizing Excel
GBR (embedded Google Public Sector staff) – 05/2022 – 03/2023
A boutique marketing agency focused on B2G and providing services including content, consulting, and staffing.
1900 Campus Commons Drive, Suite 100
Reston, VA 20191
Contact Form
GBR’s Website
Key accomplishments:
- Insight into YOY membership growth by segment: excess of 30% for key segments in 2022.
- Successful development of a viable script used for an animated video.
- Published article in the National League of Cities “Cities Speak” blog.
Marketing Manager – May 2022 – Mar 2023
- Content Development including brochures, blog writing, including brand updates
- Event coordination for session teams for Google Public Sector branded events
- Virtual event management including speaker preparation, hosting and audience management
- Pre-event promotional materials, social media posts, and content for newsletters
- Create and manage CRM system used to track membership levels, engagement metrics, and segment penetration across the Public Sector Connect Platform
HUBER Technology, Inc. – 03/2018 – 05/2022
A premier wastewater treatment equipment manufacturer with visibly distinctive quality.
7935 NorthCross Center Ct. Huntersville, NC 28078
P: 704-990-2053
HUBER’s Website
Key accomplishments:
- Increase in leads gen at key trade show by 100% year over year (200 – 400)
- Increase in twitter impressions by more than 500%
- Launch of Facebook and completion of LinkedIn Company Page
- Development of new webspace and launching of webinar program
Marketing Manager – Mar 2018 – Present
- Strategy, planning, budgeting, reporting brand, PR, and ROI development
- Managing a calendar of 40 trade shows including one 40×40
- Lead gen, email, social, content creation, thought leadership
- Research, customer and competitor analysis, survey design and deployment
Smoothwall Inc. – 02/2014 – Present
The one-of-a-kind content-aware web filter leading the education market
8008 Corporate Center Dr., Suite 410, Charlotte, NC 28226
P: 800-959-3760
Smoothwall’s Website
Key accomplishments:
- Generation of over 500K in opp revenue from web leads created in 2017
- Growth of lead generation by 33% year over year (333 to 433)
- Launching geographically independent Social Media channels
- Participation in website restructure and redesign
Marketing Manager – Oct 2015 – Present
- Strategy, planning, budgeting, reporting and ROI tracking
- Brand, PR, website management, content creation, thought leadership
- Lead gen, email, social, and Adwords campaigns, trade shows management
- Research, customer and competitor analysis, survey design and deployment
- Management, employee development, performance improvement, coaching
Marketing Specialist – Feb 2014 – Oct 2015
- US adaptations, collateral and video creation, blog writing
- Email and Adwords campaigns, trade show management
- Reporting, Google Analytics, email open rates
Stein Service & Supply LLC – 07/2012 – 02/2014
B2B and B2C material handling products including pallet rack, lockers, and shelving
1301 Westinghouse Blvd, Charlotte, NC 28273
P: 704.587.9558
Stein’s Website
Key accomplishments:
- Launching web store for wire shelving using CoreCommerce
- Development of online quote generator using Javascript
Marketing and Customer Service – July 2012 – Feb 2014
- Customer service, quotes, order placement, payment, dispute resolution
- Inventory management, freight quotes, drop-shipments
- Website management, E-commerce management and creation, email campaigns
Rollac Shutter of Texas, Inc. – 02/2002 – 08/2009
B2B and B2C rolling shutter solutions for security, energy efficiency, and hurricane protection
5331 W. Orange St., Pearland, TX 77598
281.485.1911
Rollac’s Website
Key accomplishments:
- Launching new website using WordPress
- Product launch of new, patented rolling shutter slat
- Design patent filings for new, improved rolling shutter slat
- Development of product lines and brands for rolling shutter slats: EcoComfort, DuraComfort, SecuraComfort, SecuraSure
Marketing Manager – June 2004 – Aug 2009
- Brand launch and development, product line creation, website management
- Lead gen, direct mail, advertising, trade show management, dealer support
- Research, survey creation, ABC customer and sales analysis
- Reporting, Patent and trade mark filings
- Management, departmental leadership, art direction
Graphic Design Intern Feb 2002 – Jun 2014
- Collateral creation, brochures, catalogs, advertisements, specification sheets
My Less-Relevant Work History
Starbucks – 09/2009 – 10/2010
7819 Forest Pine Drive, Charlotte, NC 28273
704.523.2699
Barista
Barista Responsibilities include:
- Memorizing and executing precise drink recipes in rapid succession
- Delivering service excellence to maintain the “Starbucks Experience”